We often fall into the trap of discounts, other people's opinions and instincts. But don't worry! Getting out of this trap is easier than it seems! Rolf Dobelli's book, «The Art of Thinking Clearly» will help you not only point out the weaknesses of our brain but also teach you how to use them to your advantage.
You can download, buy, read, or listen to this book online, or you can save a lot of time and read the 6 main conclusions without the fluff in just 5 minutes.
Enjoy reading!
1. Money or time?
Imagine that you are at the cinema watching a movie you don't like. Having already paid for the tickets, will you sit through it or stand up and leave?
It’s the same in everything: it often seems that, by giving up on a failed idea halfway through, we lose an opportunity, but if you don't leave it in time, it will only get worse. Your time is always more valuable than the money spent; remember that.
2. Surprise your neural connections
Alas, the brain is very lazy and unconsciously looks for easier ways. Let's break this system, shall we? To create new neural connections and speed up the process of thinking, the author of the book advises thinking outside the box. For example, when brewing tea, use an interesting combination of herbs instead of a regular tea bag. Experiment, and don't be afraid to try new things!
3. Beauty is a scary force
Statistics show that we are more willing to buy something from people who attract us externally. Cunning marketers love this trick for creating ads. They choose good-looking actors who play ordinary people. A couple of promises to their potential buyers, and hundreds of sales will be on the way. This smart technique could be used by you, and here's how: